The Race is on for the Bojangles’ Southern 500 “Full Throttle” Sweepstakes

Race fans agree that nothing pairs better with side-by-side racin’ at Darlington Raceway than Bojangles’ Famous Chicken ‘n Biscuits ®, a cold Legendary Iced Tea® and a chance to win $500,000!*

With 40 drivers looking to claim a career-defining Bojangles’ Southern 500 win at the track “Too Tough to Tame,” fans can get in on the action early by entering the Bojangles’ “Full Throttle” Sweepstakes. One lucky grand prize winner gets to choose from an Ultimate Race Experience or $35,000! The grand prize winner also gets a chance to win $500,000* on Sunday, September 4 at Darlington Raceway.

Between July 11 and August 21, with any purchase of a 22 oz. drink (or combo with a 22 oz. drink) at participating Bojangles’ locations, customers will receive a specially-designed cup with a unique promotional code. Customers can then visit to register and enter this code to participate in the sweepstakes. While supplies last, with their first entry, customers will receive a free Bo-Berry Biscuit® as they begin a lap around a virtual online race track, and with every third entry (up to a maximum of twelve entries), customers may win prizes ranging from a free 32 oz. Legendary Iced Tea® and a $5 Bojangles’ gift card all the way up to tickets for this year’s Bojangles’ Southern 500.

Customers revved up about the sweepstakes can share their excitement on social media using #BojanglesSo500.

Three eligible entries will be selected at random and notified as the grand prize, first place and second place winners by August 26. The prize packages include:
 Grand Prize: Ultimate Race Experience; or $35,000.

o The Ultimate Race Experience includes tickets, four day/three night travel expenses and spending money to four races: the 2016 Bojangles’ Southern 500, the popular October race at Talladega Superspeedway, the November season finale at Homestead-Miami Speedway and the 2017 Daytona 500®. Additional details are available on

o The grand prize winner will also have a chance to win $500,000* at Darlington Raceway on September 4 by choosing, via random selection process before the start of the race, the starting position number that corresponds with the winning driver of the 2016 Bojangles’ Southern 500. Additional details are available on

First Place Prize: $5,000

Second Place Prize: $2,500

“We’re proud to enter our fifth year as title sponsor of the Bojangles’ Southern 500, a crown jewel event on the NASCAR calendar,” said Bojangles’ Senior Vice President of Marketing, Randy Poindexter. “Reaching such a milestone in our partnership with Darlington, we wanted to really make this a memorable weekend of racing, and what better way to do this than to give one lucky race fan the chance to win $500,000* through our ‘Full Throttle’ sweepstakes! Bojangles’ is ready to make it another legendary Labor Day weekend at Darlington Raceway.”
The Bojangles’ Southern 500 will take place at Darlington Raceway in Darlington, S.C., on Sunday, September 4. Racing is deeply rooted in the history of Bojangles’, with involvement in motorsports dating back to the early 1990s. In 2014, the company signed an agreement with Darlington Raceway to be title sponsor of the Bojangles’ Southern 500 through 2019.

Bojangles’ Southern 500 tickets are available for purchase at For more information about Bojangles’, visit To enter, obtain an official promotional code from a participating Bojangles’ restaurant, then visit and follow the instructions. No purchase necessary to enter or win.

Author: Jana Pye

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