Cole Custer honors Ard with throwback paint scheme for Darlington

Darlington Raceway President Kerry Tharp helps Cole Custer unveil his throwback paint scheme honoring Sam Ard.
Photo by Samantha Lyles

While the No. 00 Haas Automation Ford Mustang is piloted by a relatively fresh face in the NASCAR XFINITY Series, it was a tenacious veteran whose heroics in the early 1980s made the No. 00 synonymous with winning.

The No. 00 of today is driven by 19-year-old Cole Custer, who is competing for rookie-of-the-year honors in the stepping-stone division to the elite Monster Energy NASCAR Cup Series. And while Custer makes a name for himself in the XFINITY Series, he drives a car with a number made famous by Sam Ard.

In just 92 career XFINITY Series starts between 1982 and 1984, Ard drove his No. 00 machine to 22 victories, 67 top-five and 79 top-10 finishes while earning 24 poles and leading 4,035 laps. His average finish was an astonishing 5.5 and it led Ard to back-to-back championships in 1983 and 1984 in what was then known as the NASCAR Budweiser Late Model Sportsman Series.

Ard passed away earlier this year, but his legacy lives on. Custer’s No. 00 Haas Automation Ford Mustang will feature a paint scheme honoring Ard when he competes in the Sept. 2 Sport Clips Haircuts VFW 200 at Darlington Raceway. The same white paint and red lettering that can be seen on Ard’s No. 00 Oldsmobile Omega on the Glory Road display inside the NASCAR Hall of Fame in Charlotte, North Carolina, will be emulated on Custer’s No. 00 Ford Mustang at Darlington.

“The 00 number has been a part of my entire NASCAR career, and over the years I’ve gotten to know its history and met some of the people who worked with Sam and saw him race,” Custer said. “The more I learn about Sam and all that he accomplished, the more impressive it becomes. I feel like I’m driving his car, and I want to make him and his family proud. Guys like Sam Ard helped shape the sport into what it is today. Without him, I don’t know if the opportunity to drive racecars for a living would exist. I’m grateful for it and I’d like him and his family to know it.”

Ard was born in Pamplico, South Carolina, roughly 45 minutes southeast of Darlington. Ard was a U.S. Air Force veteran who worked on aircraft at Shaw Air Force Base in Sumter, South Carolina, as part of the war effort during Vietnam. He competed in four XFINITY Series races at Darlington. While he didn’t win, he never finished lower than sixth, with his best result being second, earned twice, in 1983 and in his final Darlington race on Sept. 1, 1984.

“Sam Ard was a terrific ambassador and champion for the NASCAR XFINITY Series. It’s great to see a team like Stewart-Haas Racing, and their rising star Cole Custer, pay tribute to Sam with a special throwback paint scheme in his honor,” said Kerry Tharp, president, Darlington Raceway. “Sam is from nearby Pamplico, and it’s great to have a local racing hero like Sam, and his family, recognized in this manner. Cole’s paint scheme will be one of the highlights of our Sport Clips Haircuts VFW 200 race on Sept. 2, and we thank him and Stewart-Haas Racing for remembering one of our sport’s heroes this way.”

About Haas Automation:

Haas Automation, Inc., is America’s leading builder of CNC machine tools. Founded by Gene Haas in 1983, Haas Automation manufactures a complete line of vertical and horizontal machining centers, turning centers and rotary tables and indexers. All Haas products are built in the company’s 102,000 square-meter (1.1 million square-foot) manufacturing facility in Oxnard, California, and distributed through a worldwide network of Haas Factory Outlets that provides the industry’s best sales, service and support while offering unparalleled cost-to-performance value. For more information, please visit us on the Web at, on Facebook at, on Twitter @Haas_Automation and on Instagram @Haas_Automation.

About Stewart-Haas Racing:

Stewart-Haas Racing is the title-winning NASCAR team co-owned by three-time Monster Energy NASCAR Cup Series champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The organization fields four entries in the Monster Energy NASCAR Cup Series – the No. 4 Ford Fusion for Kevin Harvick, the No. 10 Ford Fusion for Danica Patrick, the No. 14 Ford Fusion for Clint Bowyer and the No. 41 Ford Fusion for Kurt Busch. The team also competes in the NASCAR XFINITY Series by fielding a full time entry – the No. 00 Ford Mustang for Cole Custer – and one part-time entry – the No. 41 Ford Mustang. Based in Kannapolis, North Carolina, Stewart-Haas Racing operates out of a 200,000-square-foot facility with more than 300 employees. For more information, please visit us on the Web at, on Facebook at, on Twitter @StewartHaasRcng and on Instagram @StewartHaasRacing.

About Darlington Raceway:

Darlington Raceway’s award-winning throwback campaign is the The Official Throwback Weekend of NASCAR, featuring the Monster Energy NASCAR Cup Series Bojangles’ Southern 500® on Sunday, Sept. 3, 2017. The NASCAR XFINITY Series Sport Clips Haircuts VFW 200 will race on Saturday, Sept. 2, 2017. Tickets are on sale now by calling 866-459-7223 or visiting You can keep up with all of the latest news from Darlington Raceway at, on Facebook at and on Twitter at Fans are encouraged to post their Bojangles’ Southern 500 stories and memories at #TraditionContinues, #BojanglesSo500 and #SportClips200.

Author: Duane Childers

Share This Post On

Pin It on Pinterest

Share This
Posts Remaining