Valvoline expands Hendrick Motorsports sponsorships

Valvoline has expanded its partnership with 13-time NASCAR Cup Series champions Hendrick Motorsports by adding primary sponsorship of playoff-contending drivers Kyle Larson and William Byron for the next two seasons. In both 2021 and 2022, America’s first motor oil brand will be a primary sponsor of Larson’s No. 5 Chevrolet Camaro ZL1 1LE for three Cup Series events and Byron’s No. 24 team for two. Valvoline’s five annual primary races is an increase of three over its program from 2018-2020. This season, Valvoline will be the primary sponsor of Larson, 28, in NASCAR’s June 20 return to Nashville Superspeedway on Aug. 28 at Daytona International Speedway and in the Sept. 18 playoff race at Bristol Motor Speedway. Byron, 23, will drive Valvoline primary paint schemes May 9 at Darlington Raceway and in the Oct. 10 playoff event at the Charlotte ROVAL. “The NASCAR Cup Series, including the new dirt race at Bristol and new tracks this year, has been very exciting to watch, and we’ve been impressed by William and Kyle’s performances,” said Sam Mitchell, CEO of Valvoline. “The personal progress Kyle has made off the track has also been encouraging. I hope his example will lead people to learn about the lived experiences of others and work together to make our communities better for everyone.” Just 10 races into the season, Larson and Byron have each won races and are virtually locked into the 2021 NASCAR Cup Series playoffs. Larson is ninth in the standings with a victory at Las Vegas Motor Speedway while Byron is ranked fourth with a win at Homestead-Miami Speedway. “The events we get to run with Valvoline this year are awesome,” said Byron, who is a native of Charlotte. “We have a ‘throwback’ paint scheme coming for Darlington that fans are going to love. For me, the ROVAL is a special race because it’s my home track and in the playoffs. Valvoline is a major partner of Hendrick Motorsports. I’m looking forward to the chance to work more closely with them and do some fun things together.”

Author: Rachel Howell

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