Signature Southern Foods of the 1970’s at Labor Day Race Weekend
Darlington Raceway and Americrown Corp. partner to offer fans affordable classic concession options
Darlington Raceway and its food and beverage provider, Americrown Corp., are partnering to offer fans three signature southern food items from the 1970’s as part of the track’s celebration of that era.
All the items will be sold at or below five dollars.
The food items featured will be a pimento cheese sandwich, fried green tomatoes, and a sausage perlo. Below are the details of each item:
Pimento Cheese Sandwich – $3.00
· Made with scratch-made Palmetto style pimento cheese spread
· Served on fresh white bread
Fried Green Tomatoes – $4.00
· Made from sweet and tangy Roma tomatoes coated in bread crumbs
· Served with a spicy aioli
Sausage Perlo – $5.00
· Slice grilled pork sausage
· Served on a bed of South Carolina Perlo rice
All will be featured in several concessions stands for the NASCAR Sprint Cup Series Bojangles’ Southern 500 event weekend, scheduled for Sept. 5-6, 2015.
“We appreciate Americrown partnering with us to come up with these signature food items we think fans will really enjoy,” Darlington Raceway President Chip Wile said. “These items really embrace the history and culture of Darlington Raceway and the deep southern roots and traditions the track had in the early 1970’s.”
All of the signature food items were offered at the track Too Tough To Tame in the early 70’s. The ideas stemmed from strong record keeping by the family of track founder Harold Brasington. The family kept records of its menus (and shopping lists) in the 1950’s and continued to do so throughout the 1970’s even though Brasington no longer owned the track.
When several of the recipes surfaced, Americrown put their own spin on the classic items, but kept the integrity and quality that the Brasington’s provided for their race fans.
“We were at Daytona International Speedway in February and thought about how we could bring these items to the fans of Darlington Raceway, albeit with some modifications,” Americrown Vice President of Food and Beverage Rishi Nigam said. “We took the original recipes for a spin and came up with these versions, which we feel the fans will really like. It’s important for Americrown to be able to offer items in our track’s markets that have local flare.”
Americrown will use as many certified South Carolina state products for each item as possible.
The signature food items are just one part of the track’s strategy to make monthly announcements related to the celebration of the sport as NASCAR returns to the famed Darlington Raceway on Labor Day weekend.
The Tradition Returns to Labor Day weekend as the NASCAR Sprint Cup Series Bojangles’ Southern 500® is set for Sunday, Sept. 6, 2015. The NASCAR XFINITY Series VFW Sport Clips Help A Hero 200 will race on Saturday, Sept. 5. Tickets are on sale now by calling 866-459-7223 or visiting www.DarlingtonRaceway.com.
