New Marketing Manager has vision

Narayana McCollough, new Darlington Library Marketing Manager.

By Stephan Drew, Editor

The Darlington County Library System has recently gained a dynamic force in its midst: Narayana McCollough, a young and vibrant 23-year-old marketing professional. Hailing from Hartsville and having nurtured a deep passion for books from a tender age, McCollough’s journey to her current role as the Marketing Director of the library system is both inspiring and promising. Her vision to transform the library into a refuge for the community reflects her determination to bring positive change and engagement to the residents of Darlington.

McCollough’s love affair with books began during her early childhood. As a toddler, she was captivated by the magic of storytelling and immersed herself in the pages of countless books. Her mother’s pursuit of higher education at Coker College in 2004 provided McCollough with ample opportunities to spend time at the Hartsville Memorial Library. It was here that she witnessed the transformative power of libraries and recognized their potential to inspire, educate, and uplift communities.

At the age of 18, McCollough moved to Darlington, embarking on a new chapter of her life. In 2018, she enrolled in Coker College, her mother’s alma mater, to pursue a degree in Graphic Design. Throughout her time at the college, McCollough thrived academically and actively engaged in extracurricular activities related to her field. Her passion for visual communication, coupled with her dedication and creativity, laid a strong foundation for her future career.

With the completion of her Bachelor’s degree in Graphic Design in 2022, McCollough was equipped with the skills necessary to make a meaningful impact in the marketing world. However, it was her unwavering dedication and the desire to effect positive change that set her apart from her peers.

In assuming the role of Marketing Director for the Darlington County Library System, McCollough brings with her a vision of transforming the library into a refuge for the community. She believes that libraries should be more than mere repositories of books; they should serve as welcoming spaces that foster learning, creativity, and connection.

McCollough’s motto, “Don’t give up on us because we’re not giving up on you,” encapsulates her commitment to the community. She recognizes the challenges faced by libraries in the digital age but remains determined to overcome them by adapting and embracing new technologies. Her goal is to create an inclusive and accessible library experience that resonates with people of all ages and backgrounds.

Through her expertise in graphic design and marketing, McCollough aims to breathe new life into the Darlington County Library System. Her innovative strategies will raise awareness about the diverse programs, resources, and services offered by the library. By leveraging social media platforms, organizing engaging events, and collaborating with local organizations, she plans to attract a wider audience and ensure that the library becomes a hub of community activity.

Narayana McCollough’s appointment as the Marketing Director for the Darlington County Library System brings fresh energy and a bold vision to the institution. Her love for books and libraries, combined with her educational journey and professional growth, have positioned her as a dynamic leader who is determined to create positive change. McCollough’s commitment to making the library a refuge for the community is a testament to her passion and dedication. With her expertise in graphic design and marketing, she is poised to transform the Darlington County Library System into a thriving center of learning, creativity, and connection, ensuring that it remains a vital resource for the community for years to come.

Author: Stephan Drew

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