State of South Carolina declares “Darlington Raceway Week”
DARLINGTON, SOUTH CAROLINA (June 2, 2016) – The week of the NASCAR Sprint Cup Series Bojangles’ Southern 500, August 29-September 4, 2016, has been named “Darlington Raceway Week, a Week Too Tough To Tame” after the South Carolina Senate and House of Representatives passed a concurrent Resolution.
The famed track’s 67-year history is a major reason the South Carolina Senate and House of Representatives passed the concurrent Resolution, led by state Senator Gerald Malloy, D-Hartsville.
The Resolution outlines the historical significance of Darlington Raceway’s award-winning throwback weekend and addresses the role the track plays in building the foundation of what has become one of the largest spectator sports in the country.
“Darlington Raceway is an important economic driver for the Pee Dee region and entire state of South Carolina so it’s only fitting that we recognize the track with this Resolution,” Sen. Malloy said. “We’re pleased that the week of the Bojangles’ Southern 500 will be named Darlington Raceway Week, a Week Too Tough To Tame.”
The 2016 Bojangles’ Southern 500 will mark the second year of the track’s popular throwback campaign, which celebrates the history and heritage of the sport. The 2015 edition of the marketing platform brought a renewed level of excitement to the track on its traditional Labor Day weekend date.
“We can’t thank our state government, led by Senator Malloy, enough for passing this Resolution,” Darlington Raceway President Chip Wile said. “Our leaders continue to recognize the economic importance that the track brings to the state every year. Our 2015 throwback event was a tremendous success across the industry and we look forward to hosting another exciting NASCAR Sprint Cup Series race weekend again this September.”
Saturday, Sept. 3, features a full day of on-track activity scheduled including qualifying for the Sprint Cup and XFINITY Series. The day will conclude with the XFINITY Series VFW Sport Clips Help A Hero 200 at 3:30 p.m.
Sunday, Sept. 4, the NASCAR Sprint Cup Series Bojangles’ Southern 500 will take the green-flag at 6 p.m. with NASCAR’s biggest stars battling for the Johnny Mantz Bojangles’ Southern 500 trophy under the lights at the track Too Tough To Tame.
The Tradition Continues on Labor Day weekend as the NASCAR Sprint Cup Series Bojangles’ Southern 500® is set for Sunday, Sept. 4, 2016. The NASCAR XFINITY Series VFW Sport Clips Help A Hero 200 will race on Saturday, Sept. 3, 2016.
You can keep up with all of the latest news from Darlington Raceway at DarlingtonRaceway.com, on Facebook at Facebook.com/DarlingtonRaceway and on Twitter at Twitter.com/TooToughToTame. Fans are encouraged to post their Bojangles’ Southern 500 stories and memories at #TraditionContinues, #BojanglesSo500 and #SportClips200.
Media Note: A photo from the 2015 Bojangles’ Southern 500 is attached to this e-mail for media use. Credit: Harrelson Photography.
Darlington Raceway has been recognized by the following:
· 2016 SportsBusiness Journal “Sports Event of the Year” Nominee
· 2015 NMPA Myers Brothers Award
· 2015 NASCAR Marketing Team of the Year
· 2015 NASCAR Track PR Representative of the Year (Dennis Worden)
· 2015 Community Pride Award (presented by the Greater Darlington Chamber of Commerce)
Darlington Raceway Media Contact:
Dennis Worden, Director of Public Relations, 843-395-8823, email@example.com