Sonoco PAW Patrol-themed snack trays for Crunch Pak featured at United Fresh

Snack trays produced by Sonoco for snack giant Crunch Pak® have been recognized as 2018 United Fresh Innovation Award Finalists at the United Fresh tradeshow, which will take place June 25-27 in Chicago.

The PAW Patrol-themed snack trays have proven popular with both children and parents thanks to their healthy, on-the-go convenience and packaging inspired by Nickelodeon’s hit animated preschool show. Crunch Pak’s new partnership with the number-one entertainment brand for kids, Nickelodeon, required a new package for the healthy snack pack that would stand out on the shelf and tie in well with the promotional branding.

To meet Crunch Pak’s speed-to-market needs, Sonoco delivered drawings and prototypes of paw-shaped rigid plastic for testing before an urgent customer deadline. The customized tray was ultimately produced 20 percent faster than usual lead times allow, and the snack packs went from concept to shelf in only four months.

“Sonoco was a great partner in our effort to get the PAW Patrol snack packs on the shelf quickly,” said Megan Wade, Marketing and Product Development Manager at Crunch Pak. “They exceeded our requirements for quick turnaround, worked with us to customize the trays, and met the challenge head-on.”

Sonoco partners with many of the world’s largest food brands in the consumer packaged goods and food service industries to provide thermoformed trays, bowls, and peelable and resealable lidding solutions that meet unique requirements and high standards. The company provides speed-to-market through a portfolio of existing designs and sizes, as well as the ability for quick custom development tailored to unique specifications.

The 2018 United Fresh Innovation Awards finalists will be displayed on the trade show floor at United Fresh 2018, where attendees will have the opportunity to cast their votes for their favorite new and innovative products on Tuesday, June 26 and Wednesday, June 27. United Fresh will announce winners at the Innovation Awards Area on the show floor on Wednesday, June 27 at 3:00 pm.

Author: Stephan Drew

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