Darlington Raceway, Dead On Tools make deal on NASCAR Camping World Truck Series Race
As part of the Official Throwback Weekend of NASCAR, Darlington Raceway and Dead On Tools have hammered an expanded partnership for the entitlement of the NASCAR Camping World Truck Series race on Friday, May 6.
Dead On Tools, named an official track partner last season, is now the Official Hand Tool and Tool Belt of Darlington Raceway. The official name of the Camping World Truck Series race will be the Dead On Tools 200.
“At the track Too Tough To Tame, our tools have to be just as tough, so we are proud to expand our partnership with Dead On Tools for the entitlement of the spring NASCAR Camping World Truck Series race,” said Kerry Tharp, Darlington Raceway president. “As the first race of this year’s Official Throwback Weekend of NASCAR, I know the trucks will put on an intense, competitive show like always in the Dead On Tools 200.”
“Thrilled is an understatement. The Dead On Tools 200 is going to be huge! Darlington Raceway is such a unique track, and we knew we had to be a part of it,” said Brian Ranallo, marketing manager, Dead On Tools.
“We spent a weekend last year serving the Darlington community by working with the NASCAR Foundation on a playground build for a family with a young daughter who is battling cancer. The Darlington community and NASCAR have an extremely strong relationship, and we are fortunate to bring Dead On Tools into that relationship as well.”
Dead On Tools is one of the world’s fastest-growing brands of hardware and storage gear today. If you enter any job site, chances are you will find Dead On Tools. Their cornerstone products, such as their investment cast hammers, helped build the way for the brand.