Darlington Raceway and Cook Out renew deal for Cook Out Southern 500
Darlington Raceway and Cook Out have announced a multiyear extension on the entitlement for the famed Southern 500. Cook Out, one of the fastest-growing family-owned restaurant chains in the nation, will continue as the Official Quick Service Restaurant of Darlington Raceway. The official name of the first race of the NASCAR Cup Series Playoffs will remain the Cook Out Southern 500. “Cook Out is a brand that can match the fierce competition of the NASCAR Playoffs at the track Too Tough To Tame, and we are proud to welcome the Official Quick Service Restaurant of Darlington Raceway back for the 72nd running of the Cook Out Southern 500,” said Darlington President Kerry Tharp. “Cook Out has been serving their quality burgers and shakes across the south for over 30 years, so we look forward to continuing to grow our partnership at The Lady in Black.” Cook Out will have a substantial presence with at-track signage this race season at Darlington Raceway. As part of the partnership, Cook Out will have additional sponsorship rights with Darlington for point-of-sale, advertising collateral, in-market promotions, consumer sweepstakes and integrated digital campaigns. The brand will also become an official partner with NASCAR legacy track, Richmond Raceway. “We are thankful and honored to renew our partnership with NASCAR and Darlington Raceway for the famed Cook Out Southern 500,” said Jeremy Reaves, CEO, Cook Out. “Our fans responded when we partnered with Darlington Raceway for last year’s Cook Out Southern 500, so we look forward to returning for another thrilling fun race in South Carolina.” Since opening its first restaurant in Greensboro, N.C., Cook Out has been known for its fresh burgers, barbecue, hot dogs and shakes and Coca-Cola as part of the “best combos in town.” The restaurant chain has since grown to over 300 locations across 10 states (Alabama, Georgia, Kentucky, Maryland, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia). The Official Throwback Weekend of NASCAR moves to a new dedicated spring weekend as The Lady in Black unites generations of race fans to celebrate on Mother’s Day as part of the new spring weekend of action-packed racing featuring all three premier series on May 7-9. Darlington will host the NASCAR Camping World Truck Series on Friday night, May 7, at 7:30 p.m., the NASCAR Xfinity Series on Saturday, May 8, at 1 p.m. and the NASCAR Cup Series on Sunday, May 9, at 3:30 p.m. The tradition continues as the Cook Out Southern 500 will launch the NASCAR Playoffs for the second consecutive year as part of a Labor Day weekend of racing on Sept. 4-5. The Xfinity Series will compete on Saturday, Sept. 4, at 3:30 p.m. The Cook Out Southern 500 Cup Series Playoff race will once again compete at night on Sunday, Sept. 5, at 6 p.m.